Give us some background on the Beneteau Group ? How does it perform today on a worldwide basis ?
The Beneteau Group is the world’s number one sailing yacht builder – both mono and multi-hull – and a global market leader for motorboats. The Group’s strategic roadmap is based on four pillars: building on its position as the world leader for sailing yachts, continuing to develop its business on the motorboat market, expanding its range to include larger units and lastly, further strengthening its presence in the North American market.
These four strategic areas, which have been guiding the Group’s development for several years, are especially relevant as the global recreational boat market is growing again for the first time since 2008-09. This growth is being driven primarily by the upturn in the European market and continued growth in the American market. This buoyant environment has enabled the Group to improve its profitability.
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